Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Boots: Beauty & Pharmacy's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0474BC bg
#2787C5
#E41C6C accent
#FFFFFF text
Screenshots
Icon palette
About this app
Get instant access to your Digital Advantage Card and exclusive offers. Shop thousands of products, manage your prescriptions, and book health services - all in one easy-to-use app. ADVANTAGE CARD & OFFERS • Sign up or link your Boots Advantage Card for instant access to your Digital Advantage Card • Scan from the app or Wallet when shopping in-store • Track your points balance in real time and redeem rewards EXCLUSIVE SAVINGS & OFFERS • Unlock personalised offers, early access to promotions, and exclusive competitions • Earn Advantage Card points on every eligible purchase • Load offers directly to your card for hassle-free savings SHOP BEAUTY & SKINCARE • Browse top brands like The Ordinary, Fenty, e.l.f., M‧A‧C, CeraVe, and more • Discover the best deals on makeup, skincare, and haircare • Get expert beauty advice tailored to you BOOTS ONLINE PRESCRIPTIONS & SERVICES • Order NHS…
App details
What you can learn from Boots: Beauty & Pharmacy
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Boots: Beauty & Pharmacy's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Boots: Beauty & Pharmacy runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0474BC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E41C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.