Sampled from 6 of Mercari: Buying & Selling App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5C74F4 bg
#7287F5
#6CDCEC accent
#FFFFFF text
MEET MERCARI: a marketplace built for you. Sell quick and save big all in one, top-rated marketplace. With 1000s of new and used items dropping daily, millions are shopping and selling on the Mercari marketplace. From clothing to collectibles, vintage Valentino to new Nintendo, find deals at up to 70% off retail. DESIGNED TO HELP SELLERS SUCCEED - Earn money decluttering unused items or start a side hustle - List in seconds – sell collectibles, once-loved clothing, toys, vintage, electronics, trading cards, makeup and antiques - Get your stuff seen and sold fast with millions of shoppers and tools like Promote and Offer to Likers - Get paid quickly with Instant Pay or direct deposit. You can also use your Mercari balance to fund your next find - Sell securely with ratings, reviews and Seller Protection DISCOVER DEALS FROM TRUSTED SELLERS - Thrift clothes, collectibles, antiques, uniqu…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Mercari: Buying & Selling App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Mercari: Buying & Selling App runs a dark set where the background shifts from screenshot to screenshot (first shot #5C74F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #6CDCEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.