Sampled from 5 of ecobee's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#144444 bg
#345E5E
#7C5C24 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Imagine what your home can be. An ecobee home learns and adapts based on your needs, behaviours, and preferences, offering comfort when you’re there, and peace of mind when you’re away. · Control your ecobee SmartThermostat, SmartCamera, and SmartSensor. · Set up your new ecobee device with step-by-step installation instructions. · Customize your thermostat schedule to save energy and stay comfortable. · Create smart home automations with Autopilot. · Monitor entryways, windows, drawers, and cabinets with intelligent alerts. · Search for eligible rebates on your energy bill with your utility company. We value your feedback. If you have questions or suggestions about the ecobee app, we’re always listening at ios@ecobee.com.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are ecobee's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ecobee runs a dark set with one background colour (#144444) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7C5C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.