Sampled from 6 of OS Maps: Walk, Hike, Run, Bike's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141414 bg
#343434
#7C644C accent
#FFFFFF text
Break down your barriers to exploration and exercise. Explore the outdoors with confidence. Navigation and route planning that’s always there for you. However you move, and wherever you are, the OS Maps app is your ideal GPS navigation companion, trusted by hikers, walkers, runners and riders across the UK and beyond. Navigation for any outing, anytime, anywhere. Rely on accurate, detailed maps and route planning with Britain’s gold-standard national map service. Plan trails to explore, curate training runs, and use it as a cycle tracker to scope out bike rides across every accessible road, footpath and landscape in the country. Stay on course when you’re offline. Worried about getting lost without mobile signal in a remote location? Worry no more. Every one of our comprehensive maps (covering the whole of Great Britain) and all of your routes can be downloaded to the app for offli…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are OS Maps: Walk, Hike, Run, Bike's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: OS Maps: Walk, Hike, Run, Bike runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #141414) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C644C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.