Sampled from 6 of MoneyCoach AI Budget Planner's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#0C1C54 bg
#2E3B6B
#64348C accent
#FFFFFF text
MoneyCoach is a budget planner, money tracker and financial planner helping millions of people with their spending habits and finances. MoneyCoach creates healthy financial habits that reduce your financial stress, increase your financial knowledge, and develop your financial skills. Want it all? Get MoneyCoach Premium and unlock the full power of financial mindfulness from the beginning, including Individual Smart Budgets which will save you potentially up to $2.000 every year. APP FEATURES: √ Family Sync - Share your data with your wife, husband. partner or any other user using different Apple IDs √ Personalised Budgets - Smart budgets that will help you save money every month, personalized to your needs √ Smart Goals - Individual goals to work towards and develop your financial habits √ Real-time Net Worth - Track much money you have in total, in real-time, and the progression…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are MoneyCoach AI Budget Planner's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MoneyCoach AI Budget Planner runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #0C1C54) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #64348C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.