Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Viu's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4B404 bg
#D69E03
#54ACF4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Viu brings you the best of Asian Entertainment anytime anywhere for FREE! Enjoy as free users or upgrade to Viu Premium* for more enhanced features. Features of Viu ◎ Watch the most up-to-date programmes from Asia, as fast as 4 hours* with subtitles. Content availability will vary from region to region due to content licensing rights. ◎ Viu Premium users have access to Unlimited Downloads for offline viewing! ◎ Unlimited Video Streaming ◎ Local language interface ------------------------------------------------- For feedback and enquiries, please send email to (Hong Kong)enquiry.hk@viu.com; or (Singapore)enquiry.sg@viu.com; (The Philippines) enquiry.ph@viu.com or (Thailand) enquiry.th@viu.com Viu T&C (Hong Kong) https://www.viu.com/ott/hk/zh-hk/copyright-statement/terms-and-conditions Viu T&C (Singapore English) http://www.viu.com/ott/sg/en-us/copyright-statement/terms-and-conditi…
App details
What you can learn from Viu
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Viu's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Viu runs a light set where the background shifts from screenshot to screenshot (first shot #F4B404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #54ACF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Entertainment apps approach the same problem? Browse more Entertainment apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.