Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of XP Investimentos's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCC404 accent
#111111 text
Screenshots
Icon palette
About this app
Novo App da XP: Simplicidade, Segurança e Personalização em cada toque Apresentamos o novo app da XP, uma revolução digital que transforma a forma como você interage com suas finanças. Em um mundo onde a agilidade e a segurança são essenciais, criamos uma experiência mais simples e intuitiva, alinhada com o nosso compromisso de colocar nossos clientes em primeiro lugar. Simplicidade Navegar pelo novo app da XP se tornou uma experiência descomplicada. Encontre o que precisa em poucos cliques e aproveite uma navegação fluida que elimina a frustração. A simplicidade é o nosso lema, e queremos que você tenha uma experiência agradável e sem barreiras. Personalização Entendemos que cada cliente da XP possui necessidades únicas. Por isso, o novo app oferece um nível de personalização sem precedentes. Escolha entre temas claro ou escuro, ative ou desative a aba de bolsa e o app ajustará ou…
App details
What you can learn from XP Investimentos
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are XP Investimentos's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: XP Investimentos runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FCC404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.