Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Preggers | Pregnancy & Baby's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCC4DC bg
#DDACC1
#BC8C74 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
With over 4 million users and an average rating of 4.8 on the App Store, Preggers is one of the most loved pregnancy apps in the world. See how your baby develops in the womb with a realistic 3D experience — and follow your pregnancy week by week with expert guidance and smart tools that support you from the first weeks through the toddler years. Wondering how your baby grows week by week or what’s happening in your body during pregnancy? Preggers guides you every step of the way. “Preggers offers the most medically accurate and realistic animations of a baby’s development during pregnancy that I have ever seen.” — Eeva Itkonen, Registered Midwife All content in Preggers is developed together with midwives and experts in pregnancy, child health and fitness — so you can feel confident in the information you receive. 〉Your baby’s development in 3D — unlike anything else Follow your…
App details
What you can learn from Preggers | Pregnancy & Baby
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 15 screenshots above are Preggers | Pregnancy & Baby's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Preggers | Pregnancy & Baby runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCC4DC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BC8C74, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.