Sampled from 6 of BetUK Sports Betting & Casino's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#041C34 bg
#273B50
#FCFC04 accent
#FFFFFF text
The new and improved BetUK sport betting app allows you to place bets on a whole range of sports, including football, horse racing, tennis and golf. There’s also a wide selection of betting markets available for events around the world, including the Cheltenham Festival, international football such as the Euro and World Cup, and the Masters golf tournament. Bet £10, get £40 in Free Bets New customers: Deposit £10+ within 7 days and place a sports bet. Get 4 x £10 Free Bets (2 x £10 Bet Builders & 2 x £10 Sports Bet). Valid 7 days. Min odds apply. Excludes virtual sports, esports and non-UK/IE horse racing. 18+. T&Cs apply. SELECT your bet with our range of online betting markets. Once you know the sport that you want to bet on, you can start to SELECT the bets that you want to add to your betslip. Every time you make a selection, it will automatically be added to an accumulator in…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are BetUK Sports Betting & Casino's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: BetUK Sports Betting & Casino runs a dark set with one background colour (#041C34) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCFC04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.