Sampled from 4 of g-App Ambledown's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#3C546C accent
#FFFFFF text
g-App is created by Ambledown Financial Services Pty Ltd as a proprietary system whereby members and their brokers can complete applications and claims electronically. It is intended to be used by registered brokers and members of Ambledown to facilitate medical gap cover insurance. People typically use this application to apply for medical gap cover or to submit online claims. The application is created to be used by South African clients. The Application allow members to connect to a broker and together allow electronic submissions of application registrations.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are g-App Ambledown's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: g-App Ambledown runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #3C546C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.