Sampled from 5 of cf's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E4041C accent
#111111 text
clever fit ist Fitness, jetzt mit unserer brand neuen Fitness App! Wir sind eine Fitnesskette mit Studios in ganz Europa. clever fit steht schon seit Jahren für Fitness. Ob Kraft, Muskeln, Kondition, Reha, Wellness oder einfach nur Socializen – clever fit ist mehr als ein reines Kraftstudio. Jedem Mitglied wird eine Auszeit zum Trainieren, Wohlfühlen und Runterkommen geboten. Jetzt möchten wir es Dir noch leichter machen Dein Training zu verfolgen - nämlich mit unserer clever fit Fitness App! Mit dieser begleiten wir Dich von nun an auch über unsere Fitnessstudios hinaus bei Deinen Trainingszielen. Die Kerneigenschaften unserer App: - Buche alle Deine Trainings-Termine wie Trainingsupdates ab sofort mit unserer App - Ändere Deine Vertragsdaten wie Adresse, Bankdaten usw. eigenständig ab - Rufe Deinen Trainingsplan nun immer und überall ab Professionell, nah und persönlich steht D…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are cf's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: cf runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4041C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.