Screenshot style breakdown
Sampled from 6 of Baby Buddy: Pregnancy & Parent's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#9C9CF4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
In March 2025 Baby Buddy moved to a new home! Baby Buddy is now part of Babyzone, having originally launched in 2014 through the charity Best Beginnings. Baby Buddy will continue to be free to download, free from ads, and endorsed by all key organisations. Rest assured, we’re not changing how we collect or use data. Baby Buddy is your go-to resource for mums, dads, and co-parents, including parents from the LGBTQ+ community. Find more information below on what the app offers: RELIABLE AND ACCREDITED INFORMATION - The best information on pregnancy and after birth, from the NHS, trusted charities and leading experts. - All content accredited and regularly reviewed by an editorial board comprised of representatives from key health organisations in the UK. PERSONALISED FOR EVERY DAY OF PREGNANCY AND BABY’S FIRST YEAR - Get bite-sized advice and information every day throughout preg…
App details
What you can learn from Baby Buddy: Pregnancy & Parent
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Baby Buddy: Pregnancy & Parent's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Baby Buddy: Pregnancy & Parent runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #9C9CF4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.