Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Elfie - Health & Rewards's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C0C4C accent
#111111 text
Screenshots
Icon palette
About this app
Build a healthier lifestyle with Elfie – the secure health super-app that rewards you for taking care of your wellbeing. Elfie is here to help, no matter what stage of life you’re in. Whether you’re managing a chronic condition, trying to conceive or just starting your health journey, Elfie gives you tools to track your progress and stay motivated – with period tracking, medication reminders to blood pressure and glucose monitoring, activity tracking, sleep insights and more. With expert-backed health programs, AI-powered coaching, and real rewards, Elfie helps you take control of your health, one habit at a time. Recommended by Doctors Worldwide Thousands of doctors, cardiologists and endocrinologists use and recommend Elfie to support better health outcomes. The app is currently part of global clinical studies, including Randomised Controlled Trials (RCTs) and Real-World Evidence…
App details
What you can learn from Elfie - Health & Rewards
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Elfie - Health & Rewards's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Elfie - Health & Rewards runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C0C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.