Sampled from 4 of Bipay's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0494FC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Bipay – A Carteira Digital que Leva Você para o Futuro da Mobilidade O Bipay é o aplicativo para quem utiliza o transporte coletivo nas cidades parceiras da ONBOARD. Com ele, o passageiro centraliza o saldo da sua carteira digital e utiliza o aplicativo para embarcar nas linhas disponíveis do sistema local. Pelo Bipay, é possível realizar recargas de transporte, acompanhar o saldo e gerar um QR Code diretamente no aplicativo para acesso a linhas, terminais ou estações. O aplicativo foi desenvolvido para facilitar a rotina do passageiro, reunindo em um único lugar as principais funcionalidades relacionadas ao uso do transporte público. — Principais funcionalidades • Realizar recargas de qualquer lugar • Consultar saldo a qualquer momento • Gerar QR Code para embarque no transporte coletivo • Solicitar benefícios disponíveis na cidade conveniada • Consultar linhas disponíveis, horári…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Bipay's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Bipay runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0494FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.