Sampled from 6 of TELUS Health Virtual Pharmacy's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#442C6C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Welcome to the TELUS Health Virtual Pharmacy. More private. More convenient. It’s everything you expect from a pharmacy and more. The Virtual Pharmacy application is the easiest way to connect with a pharmacist and order, track, and manage prescriptions for you and your loved ones. The app is free to join, there are no hidden fees, and Canada-wide delivery is complimentary. Medical conditions or allergies? No problem. We get to know you and your medical history to help ensure any medication or recommendations are always tailored to you. Register in just a few minutes and get the quality, personalized care you deserve. With this version, you can: * Transfer your existing prescriptions * Order prescription refills and request renewals * Receive reminders before you run out of your medication * Add family members to your account * Book an appointment to talk with a pharmacist * Pay for…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are TELUS Health Virtual Pharmacy's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: TELUS Health Virtual Pharmacy runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #442C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.