Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Forever New South Africa's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#64849C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Tap into and shop your favourite women's clothing and fashion accessories from the palm of your hand on the new Forever New mobile app. The Forever New mobile app allows you to: SHOP OUR FULL ONLINE COLLECTION Discover and shop our entire online collection of women’s dresses, tops, pants, jackets, coats, handbags, shoes and accessories. SHOP IT FIRST ONLINE AND ACCESS SALES Enable notifications to receive App-exclusive offers and be the first to know about new collection launches, special offers and sales. GET THE LOOK YOU LOVE Enjoy a personalised experience and save items to your wishlist for easy shopping when it counts. MANAGE YOUR STYLE Register an account or log in now for access to past purchases, manage your profile and more. ACCESS TIMELESS FASHION ANY TIME, ANY WHERE Complete your look with our fashionable and stylish shoes, handbags and accessories. FOREVER NEW, Make i…
App details
What you can learn from Forever New South Africa
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Forever New South Africa's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Forever New South Africa runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #64849C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.