Sampled from 5 of Cellarbrations's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FCAC1C accent
#111111 text
Download the app and get rewarded for picking up a top drop at participating Cellarbrations stores. Use your digital card to earn and redeem points as well as unlock exclusive member prices. Discover this fortnight’s member exclusive specials and check your points balance. EARN POINTS - Earn 1 point for every dollar you spend on eligible products when you scan your digital card. REDEEM POINTS OFF YOUR NEXT PURCHASE - Show your digital card to redeem points and enjoy savings on your purchase. Use your points the next time you are in store or stack up your points for a later time. SAVE WITH MEMBER ONLY PRICING - Your digital membership card is your key to exclusive member prices. Discover this fortnight’s member specials on the app. EASY TO JOIN - Becoming a Top Dropper is easy. Simply download the app and complete the signup form. You can start earning points and enjoy member …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Cellarbrations's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Cellarbrations runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCAC1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.