Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Amex Australia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#04145C bg
#273472
#7484BC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
The official American Express® Mobile App for iPhone® gives you access with a touch or a look to Membership benefits. You can keep track of your spending and rewards, find offers, pay your bill and earn Points. Find many more features available in the App below. FEATURES Access • Use your existing Americanexpress.com.au login details or register for American Express Online Services via the Amex App • Get quick access to your Account with Touch ID® or Face ID® login • Enable multi-factor authentication to add an extra layer of security when logging into online services • Retrieve your User ID and reset your Password Your Card and Account: • Activate your Card and set-up your PIN • Pay your bill • View and activate your Amex PayID* • If you hold multiple Cards, you can add, remove and manage them all • Securely view, change, or unlock your PIN • Temporarily lock your Card if you’ve misp…
App details
What you can learn from Amex Australia
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Amex Australia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Amex Australia runs a dark set with one background colour (#04145C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7484BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.