Sampled from 6 of Vi: Recharges & Payments's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#F42C3C accent
#111111 text
Vi App – Recharge, Cricket Packs, OTT & SIM Services The Vi App (Vodafone Idea) is your all-in-one app for mobile recharge, bill payments, data packs, eSIM and entertainment. Manage prepaid or postpaid connections easily with fast, secure, and seamless access to all services. Recharge, track usage, pay bills, set caller tunes, and enjoy OTT entertainment—all in one place. Prepaid & Postpaid Management • Quick Recharge – Unlimited plans, data packs & roaming • Postpaid Bills – Track usage & pay instantly • Vi Max Plans – Unlimited calls, SMS, night data & OTT • Recharge for Others – Easy recharges for friends & family Entertainment & Caller Tunes • Vi Movies & TV – Movies, shows & live TV • Vi Games – Play & win rewards • Caller Tunes – Set songs & name tunes SIM Services & Roaming • Buy new SIM or eSIM with home delivery • Port to Vi & track MNP status • International roaming packs …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Vi: Recharges & Payments's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Vi: Recharges & Payments runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F42C3C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.