Sampled from 6 of iCardiac: Heart Rate & Health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCCCDC bg
#DDB3C1
#F4042C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Listen to Your Wellness Data Like Never Before • Trusted by 3+ Million Users • #1 Health & Fitness Category in the US • 4.8 Star Rating — Ever wonder how your daily habits relate to your wellness measurements? — Whether you're tracking your fitness routine, monitoring daily trends, or simply staying aware of your body's signals, iCardiac helps you keep all your wellness data in one place. By measuring Heart Rate (HR) and Heart Rate Variability (HRV) using your phone's camera or Apple Watch, iCardiac makes it easy to record, review, and track your wellness metrics over time. Track Your Wellness Journey TRACK YOUR HEART MEASUREMENTS • Heart Rate Monitoring: Measure your heart rate (HR), beats per minute (BPM), and Heart Rate Variability (HRV) anytime. Use your phone’s camera for quick measurements or sync with your Apple Watch to keep your records up to date. • Weekly Wellness Che…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are iCardiac: Heart Rate & Health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: iCardiac: Heart Rate & Health runs a light set where the background shifts from screenshot to screenshot (first shot #FCCCDC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #F4042C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.