Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Waterie: Water Tracker's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCECF4 bg
#B3CFD6
#2484BC accent
#111111 text
Screenshots
Icon palette
About this app
Stay hydrated with a little companion who actually cares. Waterie is a hydration tracker with a twist: an animated companion who reacts to how you're doing. Happy when you drink, sad when you forget, excited when you hit your goals. It turns the boring chore of tracking hydration into something you'll actually look forward to. PLAY WITH PLIP AND PLOP Send love, play mini-games, and keep your companion smiling. They live in a cozy water garden that comes alive as you drink, and settle into a moonlit night in dark mode. A happy companion starts with a hydrated you. EVERY DRINK COUNTS DIFFERENTLY Coffee, tea, juice, milk, and more. Each drink counts differently toward your goal based on scientifically-backed hydration coefficients from the Beverage Hydration Index. Because not all drinks hydrate the same way, and your tracker should know that. SMART HYDRATION TRACKING Quick-add buttons…
App details
What you can learn from Waterie: Water Tracker
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Waterie: Water Tracker's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Waterie: Water Tracker runs a light set where the background shifts from screenshot to screenshot (first shot #CCECF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #2484BC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.