Sampled from 6 of NHK ONE ニュース・防災's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#6C9CD4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
「命と暮らしを守る情報」を届けるNHK公式アプリ ・正確なニュース、災害・気象情報をいち早く ・テレビの主なニュース番組をスマホで同時・見逃し配信 ・速報や命を守る情報をプッシュ通知で速やかに ・地域ごとのきめ細かい災害情報や天気予報 ・マップでも雨雲レーダーや河川情報を ■主な機能■ ○NHKが取材したニュース記事・動画を網羅 ・社会、災害、政治、ビジネス、国際、スポーツなど ・日本全国各地域ごとのニュースも ○ニュース番組を同時・見逃し配信 ・テレビの主なニュース番組をお手元に配信 ・災害時/緊急時には臨時のニュース番組も配信 ○速報や命を守る緊急の情報をプッシュ通知で ・ニュース速報や災害情報をいち早くお手元に ○各地の天気予報 ・現在位置や設定地域ごとにきめ細かく ○地震、津波、台風などの災害情報 ・最新情報を掲載 ○特別警報、警報・注意報 ・現在位置や設定地域ごとにきめ細かく ○避難情報 ・自治体の出す避難に関する情報を掲載 ○マップでも災害・気象情報を確認可能 ・雨雲レーダーや河川氾濫・河川カメラ画像 ・台風の進路…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are NHK ONE ニュース・防災's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NHK ONE ニュース・防災 runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C9CD4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.