Screenshot style breakdown
Sampled from 6 of Pregnancy Tracker & Baby Log's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#EC94AC bg
#CF8297
#CC6464 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Welcome to Pregnancy Tracker & Baby Log - your everyday companion for following your pregnancy journey and your baby’s development week by week. Track important milestones, explore helpful pregnancy insights and stay organized with simple tools designed for expecting mothers and growing families. Pregnancy Week & Baby Growth - Follow your baby’s development week by week with growth updates and milestone tracking - View baby size comparisons, pregnancy age and due date countdown tools - Explore helpful pregnancy articles and personalized insights for every stage Pregnancy Journal & Baby Log - Daily pregnancy journal with text and photo entries - Track baby milestones and special moments in one organized timeline - Easily manage and review your pregnancy journey anytime Everyday Pregnancy Tracking - Track symptoms, pregnancy weight and daily changes with simple logs - Use the baby kick…
App details
What you can learn from Pregnancy Tracker & Baby Log
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Pregnancy Tracker & Baby Log's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pregnancy Tracker & Baby Log runs a light set where the background shifts from screenshot to screenshot (first shot #EC94AC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #CC6464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.