Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of EMGuidance - Medicines Info's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C8CC4 bg
#3B9CCC
#7CBCE4 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
EMGuidance is the most trusted, comprehensive and relevant FREE medicines and guideline resource for medical professionals, providing up-to-date information to help you make informed decisions at the point of care. EMGuidance offers a wide array of content and tools in partnership with global and local pharmaceutical manufacturers, national departments of health and medical societies. We provide over 1800+ interactive drug monographs which include active ingredients as well as pharma drug products for all your prescribing needs. Support patients with our digital tools such as reimbursement forms to medical schemes and patient education leaflets to share. Our learn area provides you access to free accredited CPDs and learn content to keep up to date with the latest medicines and clinical information. WHAT EMGUIDANCE CAN DO FOR YOU: The must-have clinical digital aid for South Afric…
App details
What you can learn from EMGuidance - Medicines Info
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are EMGuidance - Medicines Info's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: EMGuidance - Medicines Info runs a dark set with one background colour (#1C8CC4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #7CBCE4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.