Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of University of Edinburgh Events's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E4D474 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
The University of Edinburgh Events guide is an exciting way to engage with information and events for new and current students at the University of Edinburgh. It allows you to view information to prepare you for the start of your studies, as well as the most up-to-date information for Welcome Week events and beyond happening on campuses. View the Accessibility Statement for the University of Edinburgh Events app: https://www.ed.ac.uk/students/new-students/ready-university/top-6-tasks/events-app/app-accessibility-statement
App details
What you can learn from University of Edinburgh Events
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are University of Edinburgh Events's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: University of Edinburgh Events runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E4D474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Education apps approach the same problem? Browse more Education apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.