Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of GIPHY: The GIF Search Engine's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#546CF4 bg
#6B80F5
#0CECA4 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
The world's largest library of free GIFs, Clips, & Stickers! GIPHY for iOS is the fastest, simplest way to search and share short form content and animated reactions across all of your favorite social channels such as Facebook Messenger, Instagram, Snapchat & more. SEARCH • Find the perfect GIF from the world's largest library of animated GIFs & Clips! All the power of GIPHY is in your hands. What are you waiting for?! EXPLORE • From all your favorites like HBO, Drake, Rihanna, Comedy Central and MTV, discover the world of pop culture – memes, TV, Movies, Music and more. • Catch all the highlights from your favorite sports leagues, award shows, and real-time moments TEXT, SHARE, or SAVE • Text your friends amazing GIFs, Stickers and Clips • Share a GIF in Facebook Messenger, WhatsApp, Instagram, Pinterest, Snapchat in an Email, tweet it on Twitter, or post it to Facebook. • Copy to …
App details
What you can learn from GIPHY: The GIF Search Engine
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are GIPHY: The GIF Search Engine's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: GIPHY: The GIF Search Engine runs a dark set where the background shifts from screenshot to screenshot (first shot #546CF4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0CECA4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Photo & Video apps approach the same problem? Browse more Photo & Video apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.