Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 1 of Due Date Calculator: Fertility's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#E4E4E4 bg
#C8C8C8
#5C7C94 accent
#111111 text
Screenshots
Icon palette
About this app
The Due Date Calculator app is a fertility-specific pregnancy due date calculator designed primarily for physician use. The app calculates the pregnancy due date for women who have undergone fertility treatment including embryo transfer, IUI and egg retrieval. Due date information may also be calculated using the date of ovulation. How to Use the Due Date Calculator app: View the options in the dropdown menu under “Calculate Pregnancy By” header and make your selection. Next, using the “Select Date” menu, enter the appropriate date and press calculate. Results will indicate the date of the last menstrual period (LMP), estimated due date, gestational age of the baby and likely date of conception. The Due Date Calculator app is appropriate for use in women with a history of infertility as well as those who conceived naturally. For the best results, use the most accurate data availabl…
App details
What you can learn from Due Date Calculator: Fertility
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 1 screenshots above are Due Date Calculator: Fertility's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Due Date Calculator: Fertility runs a light set with one background colour (#E4E4E4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #5C7C94, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.