Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of My H-E-B's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#DC2C1C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The My H-E-B app offers new ways to save time and money, whether you shop online or in H-E-B stores. SAVE TIME - Convenient curbside pickup, in as little as 2 hours - Grocery delivery, with same-day options available - Shopping lists to plan meals and more - In-store maps to find items fast - Reorder your top items from your past orders - Manage prescriptions for you and your family, including refills and delivery SAVE MONEY - Personalized coupons, just for you - Redeem digital coupons online or in store - Browse your store’s weekly ad - Shop our everyday low prices AND MORE - Explore our sprawling selection of fresh food and unique products - Discover shoppable recipes that make meal planning a cinch - Scan barcodes at home to quickly find items online - Pay with your SNAP EBT card for pickup and delivery
App details
What you can learn from My H-E-B
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are My H-E-B's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: My H-E-B runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #DC2C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.