Screenshot style breakdown
Sampled from 4 of Rafi - Sorteo por Instagram's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#8424AC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Rafi ofrece regalos súper fáciles para tus publicaciones y videos de Instagram. Tu cuenta de Instagram es segura, Rafi nunca te pide tu contraseña. ¿Cómo hacer un sorteo con Rafi? - Copia el enlace de la publicación de Instagram y abre Rafi, luego simplemente establece tus reglas de sorteo, ¡eso es todo! Rafi se encargará del resto por ti Tienes dos opciones diferentes para hacer rifas y sorteos increíbles para tu Instagram. Puedes optar por la opción básica o puedes optar por la opción pro detallada. Con los sorteos básicos puedes introducir el número de ganadores y el número de ganadores en reserva y comenzar su sorteo. Con el sorteo pro • Puedes contar a cada usuario una vez, incluso si hacen varios comentarios, o puedes contarlos para cada comentario • Establecer un número mínimo de etiquetas (si pediste a los comentaristas que agreguen etiquetas, si no, puedes dejarlo en blanco) •…
App details
What you can learn from Rafi - Sorteo por Instagram
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Rafi - Sorteo por Instagram's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Rafi - Sorteo por Instagram runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8424AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.