Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Supermarket Swap's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCECEC bg
#C1CFCF
#C4A47C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
The Supermarket Swap App simplifies grocery shopping. Whether you are overwhelmed with meal planning or confused by ingredient lists, this app takes the guess work out of grocery shopping. Top features include: - An extensive database with detailed information on 300+ additives and preservatives, researched by a team of industry professionals - A catalogue of additive and preservative free grocery items available from Australia’s largest supermarkets - Weekly specials from Woolworths and Coles delivered directly to your App - Space to create your own shopping list that can easily be shared - 200+ recipes, filter by dietaries and includes brand recommendations - Space to store your own meals, link to your favourite online recipes or use our recipes to populate your meal plan and make dinner planning a breeze - Submit your additive free finds using the App Join thousands of Australians …
App details
What you can learn from Supermarket Swap
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Supermarket Swap's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Supermarket Swap runs a light set with one background colour (#DCECEC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C4A47C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.