Sampled from 5 of viviVeneto Casa del Cittadino's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B4D4DC bg
#9EBAC1
#144C5C accent
#111111 text
viviVeneto è l’App gratuita che propone ai cittadini la fruizione dei servizi digitali erogati dalle Pubbliche Amministrazioni attraverso un unico punto di accesso. viviVeneto realizza la Casa digitale del Cittadino che, grazie alle sue "stanze" virtuali, permette all’utente di accedere alle diverse sezioni Amministrazione, Salute, Turismo, Lavoro etc. Il cittadino può quindi, “in punta di dita”, gestire gli avvisi del proprio comune, effettuare prenotazioni, richiedere permessi, pagare tributi. Verificare la disponibilità del medico di base o del pediatra, ottenere ricette, prenotare visite, consultare referti, avere informazioni sul pronto soccorso e conoscere in tempo reale il numero di persone in attesa suddiviso per codice di triage. Ma anche organizzare le proprie vacanze, trovare strutture ricettive, ottenere informazioni su eventi culturali e manifestazioni, accedere a itin…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are viviVeneto Casa del Cittadino's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: viviVeneto Casa del Cittadino runs a light set with one background colour (#B4D4DC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #144C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.