Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Swedbank private's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC5C04 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Welcome to Swedbank! With our app you can manage your everyday banking whenever and wherever you want. You can, among other things, check your balance without logging in, do a quick transfer between accounts and OCR-scan your invoices. The app will help you: - Order or renew Mobile BankID - Overview your loans - Calculate and apply for a new loan - 'Shake your balance' without logging in - Manage your savings - Send and receive messages from the bank - Manage and change your recurring subscriptions via 'abonnemangshjälpen' (subscription helper) - Pay your bills with the help the OCR scanner - Create a new savings goal - Top up you pre-paid phone card - Receive push notifications directly to your phone – you choose which push notifications you want to activate. The easiest way to log in is to use Mobile Bank ID. Do you want to manage your errands in English? Our App is now a…
App details
What you can learn from Swedbank private
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Swedbank private's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Swedbank private runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #FC5C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.