Screenshot style breakdown
Sampled from 3 of KOCO 5 News - Oklahoma City's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#141414 bg
#343434
#94BCEC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Take the KOCO 5 News app with you everywhere you go and be the first to know of breaking news happening in Oklahoma City and the surrounding area. Always stay up to date with the latest local news, national, sports, traffic, political, entertainment stories and much more. Download the KOCO 5 News app for free today. Our Local News, Weather and Sports App Features Include: - Oklahoma City breaking news alerts with push notifications - Live streaming breaking news updates from our KOCO 5 News reporters when it happens, where it happens - Local news submission area for breaking news, news tips and the ability to email your news photos and videos right to our newsroom to be featured on air - Share stories via email or your social media pages - Up to date, current local weather conditions, hourly Oklahoma City weather updates, and 7 day forecasts - An interactive radar that lets you z…
App details
What you can learn from KOCO 5 News - Oklahoma City
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are KOCO 5 News - Oklahoma City's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: KOCO 5 News - Oklahoma City runs a dark set with one background colour (#141414) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #94BCEC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.