Screenshot style breakdown
Sampled from 6 of AJ Bell: ISA & SIPP investing's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4EC bg
#D6D6CF
#CC242C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Feel good investing. AJ Bell is the only investment provider Which? recommended eight years running (2019–2026). Invest with us, and you're joining 723,000+ customers and counting. They've rated us 'Excellent' on Trustpilot for our low costs, easy to use service, and wide range of investments. As a FTSE 250 company, we're one of the UK's largest and most trusted investment platforms. Your portfolio, always in your pocket The AJ Bell app puts your investments right at your fingertips. Here's just some of what you can do in a few taps: • Manage your portfolio anytime, anywhere • Buy and sell shares, funds, ETFs and investment trusts in just a swipe • View UK live prices and keep an eye on market moves • Set up regular investments with as little as £25 monthly • Top up easily with a debit card, Direct Debit or bank transfer • Deal at best, or place limit and stop orders for more co…
App details
What you can learn from AJ Bell: ISA & SIPP investing
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are AJ Bell: ISA & SIPP investing's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: AJ Bell: ISA & SIPP investing runs a light set with one background colour (#F4F4EC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #CC242C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.