Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of The Morning Context's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCF4 bg
#DDDDD6
#6C9CD4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
The Morning Context is a subscription-based financial publication founded in 2019 with the belief that business journalism must exist to add value to readers for which they must be willing to pay. We don’t write for advertisers, sponsors, sources, none of that. We write for our readers. This simple, true principle is the foundation of our company. WHAT YOU GET Daily, reported longreads on startups, business, and economic current affairs. News briefs on important breaking news. Exclusive stories from our Middle East edition. Weekend reads — the Editor's column and our State of the Unicorns series. Access to the archive, so you can follow a story back to where it started. WHY READERS SUBSCRIBE The media landscape has long been dominated by legacy publishing houses, where speaking truth to power to businesses and the government has been ditched in exchange for easy access to advertising …
App details
What you can learn from The Morning Context
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are The Morning Context's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Morning Context runs a light set with one background colour (#FCFCF4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6C9CD4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.