Sampled from 5 of The Harvest Cakes's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECB4AC bg
#CF9E97
#8C5444 accent
#111111 text
Welcome to "The Harvest Cakes" Mobile ordering application! Since 2004, The Harvest's goal has been to become the largest European-style bakery and pastry shop chain in Indonesia. Focus on French Patisserie, we are committed to serving our products with premium ingredients. The Harvest Cakes app is a convenient way to order your favorite treats and learn more about our products. You can also become a Treats Member right at your fingertips. The app is filled with delightful offers specially tailored for Cake Lovers. But first thing first, you have to join ‘The Harvest Treats Member’ to enjoy our offers! Get special points and redeem with selected vouchers.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are The Harvest Cakes's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: The Harvest Cakes runs a light set where the background shifts from screenshot to screenshot (first shot #ECB4AC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8C5444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.