Screenshot style breakdown
Sampled from 4 of Standard Skin & Beauty's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E494AC accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Discover affordable, effective skincare that actually works. The Standard Skin & Beauty app is your go-to destination for clean, conscious skincare tailored to your routine. Whether you're targeting breakouts, dry patches, or just want that glow, we make skincare simple with clear ingredient guidance, easy shopping, and exclusive in-app perks. Build your perfect routine, learn what works for your skin, and shop with confidence—right from your phone. Features: - Shop our full range of skincare and body products - Get recommendations and offers - Learn how to pair ingredients safely and effectively - Access exclusive app-only discounts and promotions - Earn points through our Standard Rewards loyalty programme - Stay in the loop with new launches, back-in-stock alerts, and bestsellers - Early access during our biggest sales of the year
App details
What you can learn from Standard Skin & Beauty
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 4 screenshots above are Standard Skin & Beauty's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Standard Skin & Beauty runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #E494AC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.