The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
App Store Subtitle, Promotional Text, Description: ASO Strategy
Master App Store and Google Play text fields. Learn how Subtitle, Promotional Text, and Description each contribute to ASO and conversion.
Read →
Writing Screenshot Captions That Convert: Features to Benefits
Learn to transform your app's feature list into compelling, benefit-driven screenshot captions. Turn technical details into persuasive reasons to download.
Read →
Localizing Screenshots: Prioritize Languages for App Store Growth
Boost your app's global reach by localizing screenshots. Discover which languages offer the highest ROI and how to effectively use machine translation.
Read →
App Store In-App Events: The 2026 ASO Surface Indies Miss
Apple moved In-App Events into search results in 2025. One habit tracker gained 400K downloads from a single event. The indie cadence that works, by category.
Read →
App Store Optimization 2026: The Complete Indie Guide
65% of installs start with search. Top 3 results get 60-75% of taps. The complete 2026 ASO playbook—iOS + Google Play, ranking factors, the 4-week sprint.
Read →
App Store Preview Video: The 15-30 Second Guide (2026)
Apple plays your preview video automatically muted in search results. Every spec, the timing rules, and the structure that converts in 15-30 seconds.
Read →
App Store Promotional Text: The 170-Character Guide (2026)
The most underused field in iOS ASO. Not indexed, updatable anytime without a new version. What to put there, when to change it, the patterns that convert.
Read →
App Store Description: The 4,000-Character Guide (2026)
Apple gives you 4,000 characters to convert visitors into installs. The first 3 lines do 80% of the work. Every rule, structure, and conversion lever.
Read →
App Store Title vs Subtitle: What Goes Where (2026)
Apple gives you 30 characters for title and 30 for subtitle. They have different roles, weights, and rules — most indie devs waste a third of those 60.
Read →