The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
Resolving App Store Guideline 2.1 Rejections: A Recovery Checklist
Facing an App Store Guideline 2.1 rejection for app completeness? This guide provides a structured checklist to diagnose common triggers and fix issues quickly.
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App Store Guideline 5.1.1 Checklist: Meeting Account Deletion Rules
Navigate App Store Guideline 5.1.1 for account deletion with this practical checklist. Learn UI placement, data purging, and Sign in with Apple rules.
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How to Avoid App Store Review Demo Account Rejection
Learn how to prevent app store review demo account rejections by providing clear login details, persistent test data, and handling 2FA effectively for Apple and Google.
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App Store Guideline 4.3 Spam Fix: Differentiating Similar Indie Apps
Facing an App Store Guideline 4.3 rejection for app similarity or binary bundling? Learn how to differentiate your app and what documentation to submit.
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Dark Mode Screenshots: When They Boost App Installs, When They Don't
Deciding between dark and light mode for your app's screenshots isn't just about aesthetics. Learn when dark mode enhances clarity and when it hurts conversion.
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Onboarding Screens vs. Marketing Screenshots: Why They Differ
Learn why reusing your app's onboarding screens for App Store or Google Play marketing screenshots is a common mistake that hurts conversions and how to fix it.
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Accessibility Contrast on App Store Screenshots: Why WCAG Matters
Ensure your app store screenshots are accessible and readable for everyone. Learn why WCAG contrast matters for marketing and how to check it quickly to boost visibility.
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App Screenshot Caption Length: How Short Is Too Short for Small Screens
Learn the optimal app screenshot caption lengths for iOS and Android, ensuring your message is clear and readable even on the smallest smartphone displays.
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Picking Screenshot Background Colors That Stand Out on App Stores
Learn how to choose app screenshot background colors that grab attention and differentiate your app from competitors in search results and category grids.
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