The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
App Store In-App Events: The 2026 ASO Surface Indies Miss
Apple moved In-App Events into search results in 2025. One habit tracker gained 400K downloads from a single event. The indie cadence that works, by category.
Read →
App Store Optimization 2026: The Complete Indie Guide
65% of installs start with search. Top 3 results get 60-75% of taps. The complete 2026 ASO playbook—iOS + Google Play, ranking factors, the 4-week sprint.
Read →
App Store Preview Video: The 15-30 Second Guide (2026)
Apple plays your preview video automatically muted in search results. Every spec, the timing rules, and the structure that converts in 15-30 seconds.
Read →
App Store Promotional Text: The 170-Character Guide (2026)
The most underused field in iOS ASO. Not indexed, updatable anytime without a new version. What to put there, when to change it, the patterns that convert.
Read →
App Store Description: The 4,000-Character Guide (2026)
Apple gives you 4,000 characters to convert visitors into installs. The first 3 lines do 80% of the work. Every rule, structure, and conversion lever.
Read →
App Store Title vs Subtitle: What Goes Where (2026)
Apple gives you 30 characters for title and 30 for subtitle. They have different roles, weights, and rules — most indie devs waste a third of those 60.
Read →
App Store Keywords: The 100-Character Guide (2026)
Apple gives you 100 characters to tell its search algorithm which queries should surface your app. Every rule, mistake, and step to fill it without waste.
Read →
Zero-budget app marketing: what actually works for indie developers (2026)
Most app marketing advice assumes you have a budget. You don't. The honest playbook of what actually works without spending money — what to do, what to skip, and the order to do it in. Real tactics that have produced real downloads for indie devs.
Read →
How to get your first 100 app downloads (with no budget)
Most apps never get past 100 downloads in their first month. You don't need a budget — you need a listing that converts and a few weeks of deliberate, honest outreach. A practical playbook for indie developers.
Read →