The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
App Store Promotional Text: The 170-Character Guide (2026)
The most underused field in iOS ASO. Not indexed, updatable anytime without a new version. What to put there, when to change it, the patterns that convert.
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App Store Description: The 4,000-Character Guide (2026)
Apple gives you 4,000 characters to convert visitors into installs. The first 3 lines do 80% of the work. Every rule, structure, and conversion lever.
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App Store Title vs Subtitle: What Goes Where (2026)
Apple gives you 30 characters for title and 30 for subtitle. They have different roles, weights, and rules — most indie devs waste a third of those 60.
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App Store Keywords: The 100-Character Guide (2026)
Apple gives you 100 characters to tell its search algorithm which queries should surface your app. Every rule, mistake, and step to fill it without waste.
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Zero-budget app marketing: what actually works for indie developers (2026)
Most app marketing advice assumes you have a budget. You don't. The honest playbook of what actually works without spending money — what to do, what to skip, and the order to do it in. Real tactics that have produced real downloads for indie devs.
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How to get your first 100 app downloads (with no budget)
Most apps never get past 100 downloads in their first month. You don't need a budget — you need a listing that converts and a few weeks of deliberate, honest outreach. A practical playbook for indie developers.
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Do App Store screenshot A/B tests actually work? (And how to run one)
Screenshot A/B testing drives bigger conversion swings than icon, title, and description tweaks combined — and both stores give you the tools free. What the data shows, how to run a clean test, and the one catch: you need traffic.
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