The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
App Preview Video Shot List: 15 Seconds That Earn a Tap
Craft an app preview video that converts. Learn how to structure your 15-second shot list, master pacing for silent autoplay, and follow technical specs.
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Custom Product Pages vs Product Page Optimization: Which iOS Feature to Use
Learn the difference between Apple's Custom Product Pages for ads and Product Page Optimization for A/B testing. Understand setup, limits, and when to use each.
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Free ASO Keyword Research: A Weekend Workflow for Solo Devs
Learn to perform effective ASO keyword research for your app with zero paid tools. This guide covers a weekend workflow for iOS and Android.
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When to Update App Store Screenshots (And When to Wait)
Changing your screenshots can lift conversion or tank your organic search rank. Here is when to refresh your listing and when to leave it alone.
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Seasonal App Store Refreshes for Solo Devs: Your Lightweight Calendar
Keep your app store page fresh and engaging year-round without burnout. Learn a simple calendar strategy for solo developers to refresh screenshots and text.
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How to Read Competitor App Store Screenshots in 20 Minutes
Learn a 20-minute method to analyze competitor App Store and Google Play screenshots. Uncover their strategy, find gaps, and improve your app's conversion.
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Screenshot Mistakes That Quietly Cost Installs: 10 Fixes
Discover the ten most common app screenshot mistakes that silently reduce your app installs. Learn practical fixes to improve conversion and grow your indie app.
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Writing an App Store Description People Finish Reading
Craft a compelling App Store description that keeps users engaged. Learn to structure the first lines and leverage formatting for maximum readability and conversion.
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First Three Screenshots: Your App's Conversion Powerhouse
Learn why the initial three app store screenshots are crucial for user acquisition and how to optimize them to grab attention and drive more installs.
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