The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
Share your screenshot design and get feedback before you ship
LaunchShots now lets you share a live, editable version of your screenshot design with a private link — so a friend or community can actually try changes, not just look at a picture. Auto-expires in 7 days.
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App Store Screenshot Themes: Why Category Beats Generic Templates
Winning apps in each category share a visual language — and generic templates ignore it. Here's why category-tuned themes beat one-size-fits-all, and how to start from the right place.
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Three New Mockup Frames: Clay, Minimal & Browser
Your app screenshot doesn't always need a glossy iPhone. Meet three new frames — a frameless Clay look, a brand-neutral Minimal frame, and a Browser window for web apps — plus when to use each.
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What's New: Landscape Exports, Multi-Phone Scenes, a Gallery & More
A big batch of editor updates: landscape and social export sizes, a three-phone scene mode, canvas zoom, a 20-design inspiration gallery, crisper 3D tilt, and a revamped feedback board.
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What's New — May 2026
A guided setup wizard, an emoji picker, a redesigned editor, a feedback board, and more — most of it straight from your feedback.
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