Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of HeyMom: Pregnancy & Baby's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#ECE4FC bg
#CFC8DD
#845C4C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
HeyMom is the motherhood app that stays with you from the very first day of pregnancy to your baby's first year. One app, four modes: Pregnancy, Newborn, Cycle Tracking and Dad. WEEK-BY-WEEK PREGNANCY Follow your baby's weekly growth, size and week-specific insights. See the days until your due date and access dedicated content for twins or triplets. 6 AI ASSISTANTS Ask questions to assistants specialized in pregnancy, emotional support, nutrition, exercise, birth & breastfeeding, and shopping. The AI gives personalized answers based on your pregnancy week and mood. HEALTH TOOLS - Symptom logging with AI analysis - Kick counter and contraction timer - Weight and blood pressure tracking - Doctor's Notebook: appointment and symptom reports, ready-made questions with "Ask Your Doctor" - PDF export and sharing NEWBORN MODE Switches automatically when your baby arrives. Feeding counter, …
App details
What you can learn from HeyMom: Pregnancy & Baby
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 13 screenshots above are HeyMom: Pregnancy & Baby's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: HeyMom: Pregnancy & Baby runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #ECE4FC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #845C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.