The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
Preparing an App Press Kit: What Journalists Actually Need
Learn to build a professional app press kit with all the text, images, and videos journalists need to cover your app, saving you time and boosting exposure.
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App Review Prompt Timing: When to Ask and Why It Matters
Master app review prompt timing to boost positive ratings and ASO. Learn when to use SKStoreReviewController and Google's In-App Review API, and avoid common pitfalls.
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App Privacy Labels: Mapping SDK Data to Declarations
Demystify app privacy labels for iOS and Android. Learn to accurately map SDK data collection to App Store and Google Play declarations.
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Google Play Feature Graphic: Rules and a Repeatable Layout Formula
Learn the essential rules for Google Play feature graphics: optimal size, safe areas, text limits, and a repeatable layout formula to ensure your app stands out.
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Localizing App Screenshots: One Design, Nineteen Languages
Learn how to create a single set of App Store and Google Play screenshots and translate captions efficiently for multiple languages, saving time and effort.
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App Store Rating Optimization 2026: How to Hit 4.5+ Stars
4.5+ stars install at 1.7-3x the rate of sub-4.0 apps. The exact timing, segmentation, and sentiment gating playbook that lifts ratings 0.4-0.7 in 90 days.
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App Privacy Nutrition Labels 2026: Complete iOS Guide
Apple's iOS data disclosure form. 14 categories, 3 identity classifications, Privacy Manifests for SDKs, and the exact workflow to fill it without rejection.
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Google Play Data Safety Form 2026: How to Avoid Rejection
The #1 cause of Play Store rejection. 14 data categories, the SDK declarations indies forget, exact workflow to fill it correctly the first time.
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Google Play Console Setup 2026: Zero to First Release
Every step from $25 enrollment to live Play Store listing. The 14-day Closed Testing rule, Android 16 SDK requirement, Data Safety form, and AAB-only uploads.
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