The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
App store localization: the highest-ROI growth lever most developers skip
Apps localized across 10+ markets see 35–50% higher conversion, yet most ship in English and stop. What localization actually means, the mistake that quietly kills conversion, and how to localize your screenshots without the grind.
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The most common App Store rejection reasons (and how to fix each)
Between 40% and 60% of first-time submissions get rejected — but 95% of rejections are predictable and avoidable. The most common reasons Apple rejects apps, the exact guidelines, and how to fix each one before you submit.
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From Figma to App Store screenshots: the fast way
You can build App Store screenshots in Figma — but past one language and one device size, it turns into hours of duplicating and re-exporting. Here's the Figma workflow, when to stay in it, and when to hand the last step to a tool built for store screenshots.
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How to design an app icon that gets noticed
Your icon is the first thing anyone sees and the biggest visual lever on App Store conversion. A practical guide to designing one that works small, reads clearly, and survives every platform's crop — plus how to export all the required sizes.
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App Store Optimization (ASO): a beginner's guide for indie developers
What ASO actually is, the handful of things that matter most — title, keywords, screenshots, localization — and the beginner mistakes that quietly cost you downloads. A plain-English starting guide.
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How to make App Store screenshots that convert
Your screenshots are the biggest lever on your store conversion rate. A practical guide to writing benefit-driven captions, structuring your first three screenshots, keeping text readable, and turning your listing into your best salesperson.
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How to make a QR code for your app (App Store & Google Play)
A practical guide to QR codes for app downloads — what they are, where to use them, how to make one that always scans, and when you need a static vs. smart QR code.
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The Complete App Launch Checklist (Free Tools for Every Step)
Everything you need to prepare before you hit publish — icon, screenshots, feature graphic, description, privacy policy, and more. A step-by-step checklist with a free tool for each task.
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App Store & Play Store Screenshot Sizes (2026 Guide)
Every iOS and Android screenshot size you need for 2026 — exact pixels for iPhone, iPad, and Android phones and tablets, plus which sizes you can skip. A clear reference for your next app launch.
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