The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
App Store Rejection Appeals: How to Win in 2026
Your app got rejected. The 3 paths forward, the exact Resolution Center structure that wins, when to escalate to the App Review Board, and what never works.
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W-8BEN for Indie Developers: How to Avoid 30% Withholding (2026)
Apple withholds 30% from non-US devs without W-8BEN. Most treaty countries qualify for 0%. Every field, every common mistake, every country-specific rate.
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App Store Review Process 2026: From Submission to Approval
New apps now take 2-5 days, not 24 hours. Every review state, the real 2026 timeline, expedited review rules, and what to do when your submission is stuck.
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App Store Connect Setup 2026: Zero to First Submission
Every step from $99 enrollment to live App Store listing. Bundle IDs, certificates, App Privacy labels, the iOS 26 SDK rule, and rejections to avoid.
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How to Run a TestFlight Beta: 10,000 Testers in 30 Days
Apple gives you 10,000 free TestFlight testers — most indie devs never come close. The 30-day playbook to fill the cap, with what to do for each phase.
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How to Get Your First 10 App Store Reviews (2026)
First 10 App Store reviews matter more than the next 1,000. Ethical tactics, timing rules, and prompts to get them without violating Apple's rules.
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Apple Developer Program $99: Is It Worth It in 2026?
Apple's $99 Developer Program fee works out to $8.25/month. What you actually get, what's free, and the ROI math at real revenue scenarios for indie devs.
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Google Play Service Fees 2026: 15% Auto, 10% Subscriptions
Google Play applies the 15% rate automatically — no opt-in, no application. And in 2026, subscriptions drop to 10% by June 30. Every Google Play fee rule, the new subscription cut, and how the structure differs from Apple's Small Business Program.
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Apple Small Business Program 2026: 30% → 15% Commission Guide
Cut your App Store commission from 30% to 15% with Apple's Small Business Program. Eligibility, enrollment, timing rules, and the edge cases most miss.
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