The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
App Store Guideline 4.3 Spam Fix: Differentiating Similar Indie Apps
Facing an App Store Guideline 4.3 rejection for app similarity or binary bundling? Learn how to differentiate your app and what documentation to submit.
Read →
Free ASO Keyword Research: A Weekend Workflow for Solo Devs
Learn to perform effective ASO keyword research for your app with zero paid tools. This guide covers a weekend workflow for iOS and Android.
Read →
Designing App Store Screenshots Before Your App is Ready
Learn to create compelling App Store screenshots using mockups and temporary content without misleading users, even before your app is finished.
Read →
When to Update App Store Screenshots (And When to Wait)
Changing your screenshots can lift conversion or tank your organic search rank. Here is when to refresh your listing and when to leave it alone.
Read →
App Store Screenshots: Do They Have To Exactly Match Your App?
Indie devs often wonder how much they can edit app screenshots. Discover where Apple and Google draw the line to avoid rejection and boost conversions.
Read →
Seasonal App Store Refreshes for Solo Devs: Your Lightweight Calendar
Keep your app store page fresh and engaging year-round without burnout. Learn a simple calendar strategy for solo developers to refresh screenshots and text.
Read →
Landscape Screenshots for Games: Rules, Captions, & Order
Optimize your game's App Store and Google Play landscape screenshots. Learn orientation rules, best caption placement, and effective set order for more installs.
Read →
Dark Mode Screenshots: When They Boost App Installs, When They Don't
Deciding between dark and light mode for your app's screenshots isn't just about aesthetics. Learn when dark mode enhances clarity and when it hurts conversion.
Read →
App Store Screenshot Rejection: Alpha Channels, sRGB, & PNG Gotchas
Fix App Store Connect screenshot rejections by understanding alpha channels, sRGB color profiles, and common PNG export mistakes that cause your images to fail.
Read →