The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
How to Run a TestFlight Beta: 10,000 Testers in 30 Days
Apple gives you 10,000 free TestFlight testers — most indie devs never come close. The 30-day playbook to fill the cap, with what to do for each phase.
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How to Get Your First 10 App Store Reviews (2026)
First 10 App Store reviews matter more than the next 1,000. Ethical tactics, timing rules, and prompts to get them without violating Apple's rules.
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Apple Developer Program $99: Is It Worth It in 2026?
Apple's $99 Developer Program fee works out to $8.25/month. What you actually get, what's free, and the ROI math at real revenue scenarios for indie devs.
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Google Play Service Fees 2026: 15% Auto, 10% Subscriptions
Google Play applies the 15% rate automatically — no opt-in, no application. And in 2026, subscriptions drop to 10% by June 30. Every Google Play fee rule, the new subscription cut, and how the structure differs from Apple's Small Business Program.
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Apple Small Business Program 2026: 30% → 15% Commission Guide
Cut your App Store commission from 30% to 15% with Apple's Small Business Program. Eligibility, enrollment, timing rules, and the edge cases most miss.
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Zero-budget app marketing: what actually works for indie developers (2026)
Most app marketing advice assumes you have a budget. You don't. The honest playbook of what actually works without spending money — what to do, what to skip, and the order to do it in. Real tactics that have produced real downloads for indie devs.
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App store localization: the highest-ROI growth lever most developers skip
Apps localized across 10+ markets see 35–50% higher conversion, yet most ship in English and stop. What localization actually means, the mistake that quietly kills conversion, and how to localize your screenshots without the grind.
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The most common App Store rejection reasons (and how to fix each)
Between 40% and 60% of first-time submissions get rejected — but 95% of rejections are predictable and avoidable. The most common reasons Apple rejects apps, the exact guidelines, and how to fix each one before you submit.
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How to get your first 100 app downloads (with no budget)
Most apps never get past 100 downloads in their first month. You don't need a budget — you need a listing that converts and a few weeks of deliberate, honest outreach. A practical playbook for indie developers.
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