The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
From Figma to App Store screenshots: the fast way
You can build App Store screenshots in Figma — but past one language and one device size, it turns into hours of duplicating and re-exporting. Here's the Figma workflow, when to stay in it, and when to hand the last step to a tool built for store screenshots.
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Do App Store screenshot A/B tests actually work? (And how to run one)
Screenshot A/B testing drives bigger conversion swings than icon, title, and description tweaks combined — and both stores give you the tools free. What the data shows, how to run a clean test, and the one catch: you need traffic.
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How to design an app icon that gets noticed
Your icon is the first thing anyone sees and the biggest visual lever on App Store conversion. A practical guide to designing one that works small, reads clearly, and survives every platform's crop — plus how to export all the required sizes.
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App Store Optimization (ASO): a beginner's guide for indie developers
What ASO actually is, the handful of things that matter most — title, keywords, screenshots, localization — and the beginner mistakes that quietly cost you downloads. A plain-English starting guide.
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How to make App Store screenshots that convert
Your screenshots are the biggest lever on your store conversion rate. A practical guide to writing benefit-driven captions, structuring your first three screenshots, keeping text readable, and turning your listing into your best salesperson.
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Share your screenshot design and get feedback before you ship
LaunchShots now lets you share a live, editable version of your screenshot design with a private link — so a friend or community can actually try changes, not just look at a picture. Auto-expires in 7 days.
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How to make a QR code for your app (App Store & Google Play)
A practical guide to QR codes for app downloads — what they are, where to use them, how to make one that always scans, and when you need a static vs. smart QR code.
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App Store Screenshot Themes: Why Category Beats Generic Templates
Winning apps in each category share a visual language — and generic templates ignore it. Here's why category-tuned themes beat one-size-fits-all, and how to start from the right place.
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What is app-ads.txt, and how do I create one?
A plain-English guide to app-ads.txt — what it is, why missing it costs you ad revenue, the file format, DIRECT vs RESELLER, and exactly where to host it.
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