The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
Zero-budget app marketing: what actually works for indie developers (2026)
Most app marketing advice assumes you have a budget. You don't. The honest playbook of what actually works without spending money — what to do, what to skip, and the order to do it in. Real tactics that have produced real downloads for indie devs.
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App store localization: the highest-ROI growth lever most developers skip
Apps localized across 10+ markets see 35–50% higher conversion, yet most ship in English and stop. What localization actually means, the mistake that quietly kills conversion, and how to localize your screenshots without the grind.
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The most common App Store rejection reasons (and how to fix each)
Between 40% and 60% of first-time submissions get rejected — but 95% of rejections are predictable and avoidable. The most common reasons Apple rejects apps, the exact guidelines, and how to fix each one before you submit.
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How to get your first 100 app downloads (with no budget)
Most apps never get past 100 downloads in their first month. You don't need a budget — you need a listing that converts and a few weeks of deliberate, honest outreach. A practical playbook for indie developers.
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From Figma to App Store screenshots: the fast way
You can build App Store screenshots in Figma — but past one language and one device size, it turns into hours of duplicating and re-exporting. Here's the Figma workflow, when to stay in it, and when to hand the last step to a tool built for store screenshots.
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Do App Store screenshot A/B tests actually work? (And how to run one)
Screenshot A/B testing drives bigger conversion swings than icon, title, and description tweaks combined — and both stores give you the tools free. What the data shows, how to run a clean test, and the one catch: you need traffic.
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How to design an app icon that gets noticed
Your icon is the first thing anyone sees and the biggest visual lever on App Store conversion. A practical guide to designing one that works small, reads clearly, and survives every platform's crop — plus how to export all the required sizes.
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App Store Optimization (ASO): a beginner's guide for indie developers
What ASO actually is, the handful of things that matter most — title, keywords, screenshots, localization — and the beginner mistakes that quietly cost you downloads. A plain-English starting guide.
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How to make App Store screenshots that convert
Your screenshots are the biggest lever on your store conversion rate. A practical guide to writing benefit-driven captions, structuring your first three screenshots, keeping text readable, and turning your listing into your best salesperson.
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