The blog
Guides on App Store screenshots, ASO, and shipping indie apps.
Apple Search Ads ROI 2026: The Indie Developer Guide
ASA averages $1.80 CPI but ranges 6.8x by category. The bid framework that scales, when ASA produces positive ROAS, and the 3 campaigns indies should run first.
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App Store Rating Optimization 2026: How to Hit 4.5+ Stars
4.5+ stars install at 1.7-3x the rate of sub-4.0 apps. The exact timing, segmentation, and sentiment gating playbook that lifts ratings 0.4-0.7 in 90 days.
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Previewed Alternative: LaunchShots vs Previewed (2026)
Previewed's premium 3D + video ($9.99 one-time) vs LaunchShots' free 2D + ecosystem. Pricing, when each wins, and the hybrid approach indies use.
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App Privacy Nutrition Labels 2026: Complete iOS Guide
Apple's iOS data disclosure form. 14 categories, 3 identity classifications, Privacy Manifests for SDKs, and the exact workflow to fill it without rejection.
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App Free Trial Length 2026: 3 vs 7 vs 14 Day Real Data
80% of trials decide on Day 0. Longer trials cancel MORE (51% at 30 days vs 26% at 3 days). The 2026 data on free trial length, conversion, and category fit.
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Google Play Data Safety Form 2026: How to Avoid Rejection
The #1 cause of Play Store rejection. 14 data categories, the SDK declarations indies forget, exact workflow to fill it correctly the first time.
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Google Play Console Setup 2026: Zero to First Release
Every step from $25 enrollment to live Play Store listing. The 14-day Closed Testing rule, Android 16 SDK requirement, Data Safety form, and AAB-only uploads.
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AppMockUp vs LaunchShots: 2026 Honest Comparison
Both free, both no signup, both no watermarks. AppMockUp's polished templates vs LaunchShots' broader toolkit. Games support, localization, and the real overlap.
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Figma Templates vs LaunchShots Editor: 2026 Honest Comparison
Figma's 500+ templates give design control. LaunchShots gives speed (6-12x faster). Real time math, the 2026 dimension change problem, and which one fits you.
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